Rachel K. Anderson

Designer. Connector. Wordsmith.

Hi, I’m Rachel. I’m a strategist focused on improving the end-to-end user experience by building bridges between UX strategy, design and content creation.

PROJECT HIGHLIGHTS

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Content Audit & Analysis

Enhanced content quality by uncovering gaps and eliminating redundancies

Impact: Eliminated low quality content, reducing content library by 42%

VIEW THE ANALYSIS

Digital Sales Solution

Streamlined user flow for finding sales materials

Impact: Nearly 8% increase in visits to a new digital platform

VIEW THE SOLUTION

Virtual Closet App

Designed a virtual closet app that helped users decide what to wear

Impact: Empower users to more quickly create outfits

VIEW THE APP

UX strategist, content strategist & information architect

Purposeful UX strategist who contributes to the bottom line using creativity, UX principles and user insights. Excel at thinking big picture while also narrowing in the details. Expertise includes:

UX strategy

Content strategy

Information architecture
User flows

Strategy presentation
Project management

Let's Work Together

I'm always seeking opportunities to share my experience and expertise, along with continue to grow my skills. Let's collaborate and create something amazing.

CONTACT ME