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Rachel K. Anderson

Designer. Connector. Wordsmith.

Hi, I’m Rachel. I’m a strategist focused on improving the end-to-end user experience by building bridges between UX strategy, design and content creation.

PROJECT HIGHLIGHTS

Virtual Closet App

Designed a virtual closet app that helped users decide what to wear

My Roles

UX/UI designer,
UX researcher, Prototype developer

Impact

Made it easy for users to quickly browse through their clothes to select an outfit

Impact

Enhanced information architecture enabled users to accomplish key tasks 41% faster 

Chewy.com Redesign

Redesigned information architecture to increase wayfinding

My Roles

Information architect, UX researcher

UX strategist, content strategist & information architect 

Purposeful UX strategist who contributes to the bottom line using creativity, UX principles and user insights. Excel at thinking big picture while also narrowing in the details. Expertise includes:

  • UX strategy

  • Content strategy 

  • Information architecture 

  • User flows

  • Strategy presentation

  • Project management

Let's Work Together

I'm always seeking opportunities to share my experience and expertise, along with continue to grow my skills. Let's collaborate and create something amazing.

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