About me
I am a UX and content strategist with a passion for creating intuitive designs where users feel understood
My background
Over the past 15+ years, I've turned my passion for understanding people into a career focused on building better user experiences. My background in marketing has formed a solid foundation for thinking holistically about the end-to-end user experience.
I excel at creating journeys that empower users to find the information they need to take their next action.
I am a thoughtful problem solver with a strong aptitude for project management, organization and team leadership. I am known for my resilience, strong relationship building skills, desire to create efficiencies and continual drive to keep growing.
Areas of expertise
Content strategy
My passion is to help users intuitively find the information they need by designing experiences that solves their problems.
Information architecture
Focused on helping people successfully explore and find information, I love the process of creating intuitive organization systems.
UX strategy
I put people at the heart of my UX decisions. I excel at thinking big picture while also narrowing in the details that create seamless experiences.
Let's connect
I'm always seeking opportunities to share my experience and expertise, along with continue to grow my skills. You can reach me at rach.ander17@gmail.com. Let's collaborate and create something amazing!